The days of a single option scheme are gone. Customers want the option to top-up their period account quickly and easily in the way that suits them. Nuance Loop’s Top-Up Solution uses the USSD menu to provide a personalized and effective way to top-up. Through the service, prepaid customers can choose from a variety of different combinations, based on their usage priority, at the same price, on a single recharge. For the operator, this helps tap into a larger consumer base—virtually everyone using the network—while at the same time reducing distribution and production costs.The service personalizes the experience for users, and brings together Telcos, top-up distribution, retailers and customers in an extremely efficient and seamless way.